Learn To Manage Your Pay Per Click Campaign
Effective pay per click management is a key to web success. Though you will have to spend money to get web traffic, but it might be impossible to
ignore PPC because it can guarantee you web traffic, and it can bring you those visitors almost immediately. Many a business has burned a hole in
the pocket because the PPC campaign was not managed well. And then are those who have made a fortune with this. So pay per click can work for
you, but you need to know how to do it effectively.
Key Issues For Successful Pay Per Click Management
Selecting the right market This is the first thing you will want to do. Decide the geographical area where you want your advertisements to be displayed.
Even if your customer base might be worldwide, it might still make sense to select just USA and Canada, or even just the US, because most online
sales or lead generations come from the US. You can try the other markets from your organic listing where you are not spending for the sales or leads.
You can narrow down the market even further. For example, if you know the cities in your geographical area that are likely to give you the best results,
you can display your advertisements only in those cities. This approach will help you weed out those clicks that will probably not convert.
The daily budget Of course in PPC, the more you spend the more traffic you will get. But this does not mean that you should keep spending as much
as you can. On the contrary, always begin by spending a little less than what you can afford. Your first priority is to set up the campaign and get it
working, and once you see that it is beginning to give you the results, you can decide to hike your daily budget. Watch out for your Cost Per
Conversion figure - this will tell you where you stand. Never increase your budget before breaking even.
Positioning your advertisement There are many advertisers who make the mistake of aiming for the top positioning when deciding about how much to
bid for a keyword. This is not neces