In the modern business world, social media presence is a must. Law firms are no exception. Law firms that don’t have social media pages can’t interact with the public, and that’s as good as being invisible. The good news is that most law firms and independent attorneys are now using social media as a marketing channel.
Marketing For Law Firms: 4 Tips To
Achieve Social Media Success
In the modern business world, social media presence is a must. Law firms are no
exception. Law firms that don’t have social media pages can’t interact with the
public, and that’s as good as being invisible.
The good news is that most law firms and independent attorneys are now
using social media as a marketing channel. In fact, a survey shows that 96% of
lawyers say that they use social media, and 70% of them use it as a part of their
overall marketing strategy. With that said, some law firms still have trouble
implementing effective social media marketing (SMM) strategies that really
drive quality leads and engagement.
To help you out, here are some tips to achieve social media success:
1. Start Right With The Basics
Like every marketing channel, you need to start by nailing the basics of law firm
For one, you need to choose the right social platform to invest in. While you can
choose to create pages on every single social media platform you know about,
it’s suggested that you start slow and focus on generating awareness one
platform at a time. Preferably, the platform you choose should be where your
audience frequents the most.
You also need to set measurable and realistic goals. Consider what you want to
get out of your social marketing efforts. Do you need to attract new clients? Do
you want to boost your brand’s visibility? Are you looking to engage your target
audience? Having a clear idea of what you want to achieve can help lay out the
strategies you need.
If you’re completely new to establishing your law firm on social media, then
consider having a checklist of social media basics in order to get you on the right
2. Share Original Visuals
In terms of social media marketing, visuals are more likely to stand out over text
content. This is especially true if you’re using image-heavy social platforms, such
So, you should focus on creating visuals to help engage and attract p