Coke Vs Pepsi: battle of the advertising
If you drink colas and you are not one of the rare RC Cola drinkers, then you probably are on one side or the other of the Coca-Cola/ Pepsi Cola battle
of the giants. The battle of the brands covers so much more than just the supermarket shelves, they also battle against each other in restaurants and
Both brands have a multitude of different products under their main product, so many that it would be difficult to even list them all. One thing is
positive, if one comes up with a successful product, the other is sure to copy it and put their own twist on it. This means that they both carry essentially
the same flavors. They are both comparable in cost and are even comparable in quality. They differ for the most part in their tastes and their marketing
plans and as far as taste goes, most people that like one or the other of the brands will settle for the other if their favorite wasn't available. A funny
thing to note is that one sector that cares about what is available is the mixed drink crowd such as those that drink rum and â€˜Coke' or Jack and
â€˜Coke'. After all the drink name has Coke in it not Pepsi.
Interestingly enough, people are able to differentiate between the two colas; they both have a patented, recognizable taste that is not overpowering but
also not un-noticeable. However the question is, does any of this make one company a clear cut winner over the other and the answer was no, they
both have a similar product with similar taste and similar followings and so their only real way to edge each other out is in the advertising forum.
Coca-Cola used to be the clear cut leader but then it produced the product that was supposed to replace its original line. They named it Coke II and it
was a royal flop, causing the original recipe to be pulled back out, dusted off and renamed Coke Classic. This debacle allowed Pepsi to close the gap
and it strengthened its advertising budget, marketing hard to the younger generations. Coke produced clever animated p