Content Management Systems as a software
service - how to use it to succeed in the web
With a rapidly changing world , an abundance of information, it is a common knowledge that all
websites require constant updates as static content simply isn't useful to visitors and customers.
It is also forcing organizations to find creative ways of leveraging this information or content to
create a competitive advantage. These organizations can look towards adopting a software as a
service model to manage their multiple digital assets from a single centralized interface.
Content is king these days and websites need to be managed and driven by the business people,
far less by the underlying technology that is needed to build up the content.
New and neat content is driving people and customers to websites and it clearly builds a long
term relationships with viewers and visitors of the site.
A modern business or organization needs therefore an engine to streamline all its digital content
from one single interface and needs an engine that is scalable and manageable by different types
of content contribution. An engine that can be used as a service, rather then as a software
product, whether it is custom build or open source software. A content management system
provided to you as a service guarantees an end-to-end responsibility of the vendor that the
software will work according to specifications and that your content will be on-line in a timely
manner and will remain there.
Adopting a software service model for building up web or digitized content, is also choosing a
fast deployment model, a low cost deployment model, a fast adoption cycle within the
organization, a fast proof of concept and transparent updates and upgrades, as you will always be
running on the latest available release of the software without additional costs.
Important as well, is that in the cycle from proof of concept to launch of your digital platform,
Help will be available to you in order to guide you through the p