Low-calorie RTD Beverages Market - Global Industry Analysis and Forecast 2027
Global Low-calorie RTD Beverages Market: An Overview
The global low-calorie RTD beverages market is expected to register robust growth in the
near future. The low-calorie RTD beverages market is driven by increasing health
consciousness, growing disposable income, and rising product innovations.
According to data provided by the National Center for Health Statistics, nearly 20% of the
population in the US consumed diet drinks on a given day. According to National Library of
Medicine, diet brands accounted for 30% of carbonated soft drinks (CSD) in 2012.
Additionally, according to national center for biotechnology information (NCBI), concerns
regarding CSD related to sugar consumption and its links with weight gain, cardio-metabolic
problems, obesity, and other are rising. The website also reported that the industry had
undertaken voluntary initiatives to reduce portion sizes, introduce healthier products, and
reformulated old ones as well.
The companies in the CSD market were forced to make changes as public health concerns
resulted in sluggish sales for a long periods of time. The major players in the CSD market
witnessed a major decline between 1988 and 2008. The volume of CSD during this period
fell from 70% to 50% in the non-alcoholic liquid refreshment market in the US.
Today, consumers are increasingly replacing CSD drinks with products from the low-calorie
RTD beverages market.
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Global Low-calorie RTD Beverages Market: Notable Developments
The Food and Drug Administration (FDA) banned the use of six different food
additives in 2018. These additives were linked to cancer and include ethyl acrylate,
benzophenone, myrcene, eugenyl methyl ether, pyridine and, pulegone. These
substances were used in several beverage products to replicate the citrus, natural mint,
and cinnamon flavors. T