Advertising and Marketing
Allegro Sponsors Chicago Salesforce.com User Group Meeting
Edited by Debra Tone
Thu, 05 Feb 2009, 11:25:44 EST
Educates group about on-demand marketing and FreshDM for AppExchange
CHICAGO, Ill., Feb. 5 (SEND2PRESS NEWSWIRE) -- Allegro Communications, Inc., direct marketing creative agency and
developer of FreshDM (freshdm.com), sponsored the Chicago Salesforce.com User Group meeting in December. Allegro
educated the group about mail on-demand and print fulfillment techniques. In addition, Allegro provided a live demonstration of
FreshDM - a certified application on the salesforce.com AppExchange.
During the presentation, Allegro's EVP, Ada Vaughan, explained how variable print on-
demand takes advantage of "cloud computing" to create highly customized printed
versions of a company's marketing materials. Vaughan also compared services of other
on-demand providers on the salesforce.com AppExchange.
Vaughan then walked Chicago User Group members through a live demo of Allegro's mail
and print on-demand application: FreshDM. Like Salesforce.com, FreshDM is sold as a
SaaS offering. Customers' marketing materials are stored and served from the computing
"cloud" - with no software to maintain.
See FreshDM on the AppExchange at
According to Denise Carbone, co-leader of the Chicago Salesforce.com User Group, "Our members were excited to learn more
about print fulfillment and mail-on-demand services. This presentation was especially valuable to members interested in
extending Salesforce's marketing capabilities." She adds, "Members are looking for ways to integrate Salesforce.com with other
applications to give their users more versatility and automation."
FreshDM gives marketing managers the power to send out variable, dynamic marketing and collateral materials in a matter of
minutes, rather than days or weeks. Users can dramatically reduc