Dairy Queen® Launches the 25th Birthday of the
Blizzard® with a Head-Turning Blizzard®mobile
Celebration kicks off in New York City April 8 highlighted by giveaways of new Mini Blizzards
April 06, 2010 11:03 AM Eastern Daylight Time
MINNEAPOLIS--(EON: Enhanced Online News)--Martina McBride, Gwen Stefani, Mark Cuban and Warren
Buffett have all served Dairy Queen® Blizzard® Flavor Treats from behind the counter. Now as part of its 25th
birthday celebration, the iconic Blizzardhits the open road.
Treat category leader Dairy Queenunveiled a custom-designed Blizzard®mobile that will roll out to 25 cities across
the U.S. and Canada, distributing more than 75,000 free new Mini Blizzards, about half the size of a small 12 oz.
Blizzard, which will be available in DQ® restaurants in August. The tour, which kicks off in New York on April 8
and 9, will be a high energy celebration around the Blizzardmobile that includes activities, games, music, a chance to
win prizes and giveaways of the free Minis, all while raising awareness and funds for Children’s Miracle Network.
The entire world can connect with the Blizzardmobile by tracking it online at Facebook.com/DairyQueen through
photos, videos and blog posts. A complete list of future tour stops and dates is also available on Facebook. Visitors
online will also find a series of webisodes starring Blizzard’s first family the Blizzmanns. The webisodes trace the
Blizzmanns’ life on the road chasing the Blizzardmobile complete with sing-a-longs, teenage crushes, a run-in with
the police and make-up lessons from disgruntled clowns.
In addition, Dairy Queen is hosting several other activities online including photo and video contests. The
celebrations and contests will be promoted on Facebook.com/DairyQueen, Twitter.com/DairyQueen and
“This is a momentous chapter in Dairy Queen history as we celebrate the 25th birthday of our signature Blizzard
Treat and the 70th anniversary of the brand,” said Michael Keller, chief brand offic