The importance of online reviews
In today's digital marketing age, how would you feel as a small business owner if you found out
that 90% of customers state that their purchasing decisions are highly influenced by online reviews?
In business, you'll often hear how good news travels fast while bad news travels even faster. Online
reviews are now just as powerful as ‘word-of-mouth’ and can spread like a wildfire. This can either
make or break a business as 90% of your local customers are likely to do research about your
business online before making a purchase decision. Another key point to keep in mind is that any
negative reviews should be what sparks constructive conversation and actions for improvement.
This means getting to the bottom of some potential pitfalls in your existing business operations and
turning a bad customer experience into a great one.
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The local business landscape has become more competitive than ever, fighting for your business to
stand out amongst the rest starts with generating consistent, positive reviews. Studies continue to
show that online reviews are valued as trusted advisors and are a critical component of generating
business from local searches with as many as nine out of ten buyers referring to reviews before
contacting a local business.
Influence Buying Decisions
If you don’t think online reviews have much impact on new and potential customers, think
again. 92% of consumers read online reviews for local businesses and 88% of them trust those
reviews just as much as personal recommendations. In other words, more people read reviews as
part of their pre-purchase research before committing to buying a product or service. Believe it or