Enforcing and Enhancing Your Nonprofit’s Brand
Present a Unified Branding Statement Representative of Your Nonprofit in Social Media
June 21, 2010 09:01 AM Eastern Daylight Time
ST. PETERSBURG, Fla.--(EON: Enhanced Online News)--Branding – from logo to font, from colors to catch
phrase -- it’s how people perceive you and it frames every aspect of what you do.
Marketing and branding may be far removed from your mind and seem unimportant to your day-to-day mission but
take one glance at a yellow rubber bracelet and try NOT to think of Lance Armstrong’s cause, Livestrong.
Assuming you’ve already established colors, logos, etc., we’re going to focus on how you can present a unified
branding statement representative of your nonprofit via social media marketing.
Five ways to push your branding in social media:
1. Create your own private, online community. The only way you can be assured that your constituents are
viewing and connecting in an online community surrounded by your brand is to establish a private community that
you control. The multimedia is yours; the membership data can be mined by you, for you, at any time you’d like; the
system is secure; your logos/branding are in place; ad revenue is yours alone. Don’t surrender your online reputation
to a company you have no partnership with who can shut down your site at any time with little recourse on your end;
not to mention the little control you have over organizations creating fan (or fail) pages in your name. How will your
constituents know the difference between you and someone who sounds/looks similar to you?
2. Use hashtags on Twitter. Claim them early. Whether you are a recent entrant to this micro-blogging trend or
you’ve been doing it longer than Ashton Kutcher, take some time and research available hashtags. Choose one and
use it consistently. Encourage your constituents to use it and maybe you’ll be in the trending topics. But more
importantly, you want people to associate that hashtag(s) with you. Make it part of your