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Ecommerce: A New Artform
By Rob Spiegel
Ecommerce: A New Artform by Rob Spiegel
What creative project do you have in the back of your mind? Writing that
novel? Putting together a bluegrass band? Painting the sunsets over the Rio
Grande? How about starting a business?
When you think of the term creative endeavor, does launching or running a
business come to mind? To most creative people, business is the antithesis of
creativity. Yet slowly, ever so slowly, the nature of business is changing.
The need for innovation in business is gradually overtaking the need for
control as the resource that makes the difference between success and failure.
Really? But isn't business essentially about control? Controlling resources
and controlling people? Yes, but business is also about innovation and
communication, both of which live at the heart of creativity.
There are two reasons why I believe creativity will become increasingly
valued in business. Control is certainly critical in business, both resources
and people need to be managed carefully. But control is easier to teach than
innovation. Given an equal need for both innovation and control, control is
the easier skill or talent to find and implement. Thus innovation rises in
value because it's more difficult to find and utilize effectively.
Are innovation and control equal needs? They certainly haven't been in the
past. Control has been the leading force in business since the beginning of
the industrial age. That age has ended however, and we now live in an
service-based information world of commerce. This means the resource that
needs to be controlled is more likely to