LookSmart Reseller Terms and Conditions
“Advertiser” means a person or entity that purchases LookListing from Reseller.
“Agreement” means these Reseller Terms and Conditions along with the Insertion Order.
“Effective Date” shall mean the date the Insertion Order is signed by an authorized manager of LookSmart.
“LookListing” means a keyword-targeted or inclusion-targeted advertisement distributed by LookSmart, as the LookListing
product may be modified from time to time.
2. Appointment. LookSmart hereby appoints Reseller as a direct, nonexclusive reseller of LookListings to Advertisers. Reseller
will be responsible for all activities and costs associated with selling and implementing LookListings. This includes, but is not
limited to (i) creating the titles, URLs, descriptions, keywords, bid amounts, budget caps, tracking URLs, and other elements of
Advertisers’ LookListings, (ii) uploading the titles, URLs, descriptions, keywords, bid amounts, budget caps, tracking URLs,
and other elements of Advertisers’ LookListings to LookSmart via the LookSmart Advertising Center, (iii) billing Advertisers
and collecting fees, (iv) providing all customer support to Advertisers for the program, (v) providing all reporting to
Advertisers, and (vi) providing ongoing maintenance and changes to the titles, URLs, descriptions, keywords, bid amounts,
budget caps, tracking URLs, and other elements of Advertisers’ LookListings. Reseller shall make no representations or
warranties concerning the LookListings or any LookSmart service on behalf of LookSmart. Regardless of whether Reseller elects
to use tracking URLs, invoices will be prepared in accordance with Section 9 hereof. The provision of LookListings shall be
subject to the policies and requirements set forth in the LookSmart Advertiser Center, as such policies and requirements may be
updated from time to time.
3. Campaign Management. LookSmart will provide a password-protected online account to allow Reseller to monitor the