Acosta Appoints Two New Key Marketing
April 12, 2010 12:28 PM Eastern Daylight Time
JACKSONVILLE, Fla.--(EON: Enhanced Online News)--Acosta Sales & Marketing today announced the
additions of Alfred Wittemen and Shannon Hodock to its marketing team. These new positions are part of Acosta’s
mission to be a leader in integrated marketing by helping clients optimize brand value and sales with key retailers.
The addition of the two new senior-level executives to its marketing arm will increase the Jacksonville-based
agency’scapabilities in connecting shoppers to brands and driving sales for retailers. Already a leader in headquarter
sales and retail execution, Acosta’s strategic focus on integrated marketing solutions brings together its sales, insights
and retail execution capabilities to provide CPG companies with clear and timely marketing messages that build
brand advocacy with shoppers.
“Adding Al and Shannon to Acosta’s team enhances our marketing capabilities and provides a superior and
differentiating value proposition to our clients,” said Ramin Eivaz, Acosta’s Chief Marketing Officer. “Al is a
distinguished, industry veteran who can accelerate our ability to set industry standards and deliver results at an even
higher level. Shannon’s exceptional experience in onboarding and grounding CPG companies in shopper marketing
will deliver a superior experience to our clients.”
In his role as Executive Vice President of Integrated Marketing, Wittemen will oversee marketing strategy, business
development, account management, and creative for Acosta’s marketing agencies. Acosta’s agency MatchPoint
Marketing oversees shopper marketing programs for more than 150 brands at most of the top grocery chains in the
U.S. Wittemen will report to Ramin Eivaz. As Senior Vice President of Shopper Marketing, Hodock also will be
working with Acosta’s agencies, focusing on strategic program development for both new and existing clients.
Hodock will report to MatchPoint Marketing and Promo