BY: DAS WRITING SERVICES
In the discussion of tools of e-commerce, it has to
be understood at the outset that e-commerce
tools are primarily business tools. Those are
utilised for launching and growth of business on
an online platform. The different range of tools
has various functions addressing various aspects
of a business. Take a look at the important e-
Google Adwords bank heavily on the search and advertising
network. The conversion rates are significantly higher than
what happens in organic search. When an individual search
specific keyword, Google adwords show the
relevant to such keyword. It automatically
matches the interest
of the searcher. The advertising
budget can also be kept within control as it involves ‘Pay
Per Click’ method. The usefulness of the system lies in the
fact that the reception of the marketing message can be
gauged through the advertisements.
Recently, the usage of Unbxd is gaining traction. The main function
of this e-commerce tool is to provide content specific site search
the same time, provide relevant recommendations.
Marketers can use this extensively for product recommendations.
Site search goes a long way in the enhancement of customer
experience. The tool enables marketers to assess visitor intent.
Moreover, the personalised product
recommendations take into
consideration important signals such as user
aspect automatically increases the conversion rate.
SearchSpring is a solution that relates to site navigation. It
visitors with the relevant products on offer, which
further impacts on sales favourably. So what does this tool do
for you? It not only provides appropriate search results but also
undertakes collection of search data. Moreover, it also provides
Marketers can directly gain
necessary insight from the
‘Top Search Queries’ over the
platform. This input would be further utilised for designing the
marketing plan. Content writin