Big in Japan Will Be Big in Austin for 2010 SXSW Interactive
Startup’s leaders will speak at sessions on app porting and mobile “app-vertising;” company’s
breakthrough ShopSavvy app a finalist at Microsoft BizSpark Accelerator event.
Dallas (Vocus) March 13, 2010 -- Big in Japan, a Dallas-based idea factory for mobile applications, is dispatching
team members to SXSW Interactive this weekend to lead workshops, participate in panel sessions, and present
ShopSavvy at the 2010 Microsoft BizSpark Accelerator competition.
Big in Japan was selected from nearly 200 applicants as a finalist in the second annual Microsoft BizSpark
Accelerator at SXSW event, where companies showcase Web-based products and services. Alexander Muse,
co-founder of Big in Japan, will present ShopSavvy, the comparison shopping app with millions of users
worldwide, at the event on Monday, March 15, at 5 p.m in Hilton G, Hilton Hotel.
Rylan Barnes, Big in Japan co-founder, will be one of three speakers at the 2010 T3 SXSWi Workshop, “Mobile
Development Across Platforms,” which begins on Monday, March 15, at 9:30 a.m. in Ballroom F, Austin
Convention Center. Barnes will lead a session titled “Porting Your App the Right Way;” other sessions in the
workshop include “Best Practices for Contextual Applications” and “How Pandora Navigated the Smartphone
“With mobile apps a dime a dozen these days, it’s easy to want to rush the process of bringing your application to
a new platform,” Barnes said. “My session will address the ups and downs of taking a single-platform mobile app
and making it cross-platform. We will also discuss how, with some simple tips and tricks, you can make sure that
the new version of your app is not just a port, but something that can stand on its own as a great application.”
Jake Marsh, lead iPhone developer for Big in Japan, will answer the question “Is App-vertising the Answer?” at a
panel discussion on Saturday, March 13, at 12:30 p.m. in Hilton D, Hilton Hotel. "App-vertising" is a new name
for a mi