Yoga Clothing Market Size Worth $47.8 Billion
The global yoga clothing market size is projected to touch USD 47.8 billion by 2025. The market is anticipated to expand
at a CAGR of 6.2% from 2019 to 2025. Growing adoption of yoga practices amid hectic lifestyle coupled with increasing
demand for fashionable yoga wear is driving the demand for these products. These clothes are known to provide
comfort and absorb sweat generated during yoga, thus, gaining traction among end-users.
Among different application segment, the children segment are estimated to grow at a CAGR of 7.5% over the forecast
duration. A large number of parents are encouraging their children to participate in various fitness activities including
yoga, which, in turn, is anticipated to promote the growth of the yoga clothing market.
The offline sales channel accounted for USD 24.7 billion of revenue in 2018. A large number of consumers prefer to
check the product before making a purchasing decision. In addition, the number of supermarkets and specialty stores
offering yoga clothes is increasing considerably in emerging countries, thus, promoting the growth of this segment.
In 2018, Asia Pacific accounted for USD 11.9 billion of revenue. Growing spending on fitness and rise in awareness about
yoga exercises in countries such as India, China and Japan are supplementing the growth of the regional market. Further,
the government in these countries are promoting yoga from basic school level to the professional level.
Major players operating in the market are Green Apple Active, Hosa Yoga, Lily Lotus, Shining Shatki, Be present, Athleta,
Mika Yoga Wear and Lululemon athletica among others. These players are focusing on product innovation and
innovative branding strategies to compete in the market.
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