on Web Tracking
Table of Contents
First-party vs. Third-party Tracking
Uses of Web Tracking
Methods of Web Tracking
IP Address Tracking
Web tracking refers to the practice of websites’ operators that enables the collection, storage and
sharing of information with regard to the activities of visitors on the World Wide Web. It is often part
of visitor management. Analysis of the websites’ visitors’ behaviour aids in understanding their
preferences, which is important for certain parties, such as advertisers.
Many companies take care of data collection on their own. For others, there are data brokers which
are businesses that are dedicated to compiling and selling data for the use of other companies.
A website consists of a collection of related web pages along with such content that usually focusses
on a specific purpose or topic. It is located under a single domain name and is identifiable by a
common domain name. The World Wide Web (www) has all the websites which are publicly accessible
over the Internet.
Each and every website is hosted on a web server, which is made available by a certain web hosting
company through the service of web hosting.
Whoa! That’s a big number, aren’t
Web hosting is the service provided by web hosting companies which enables access to websites. The
data (files) of websites are stored on the servers provided by web hosting companies. These servers
deliver the stored data over the Internet to render websites accessible. All the necessary technology
and services for this purpose are provided by the web hosting companies.
Web hosting can be of various types, such as shared, dedicated, cloud,WordPress, reseller,VPS etc.
The most efficient and popular web hosting service providers are usually known by terms such as the
“Best Website Hosting Company”, the “Best Windows Hosti