Back Yard Burgers Chooses geoVue Market
Planning Services for Strategic Expansion
National Grilled Burger Franchise to Increase Nashville Presence
May 05, 2010 11:33 AM Eastern Daylight Time
WOBURN, Mass.--(EON: Enhanced Online News)--geoVue, a leading provider of site selection, market
optimization and sales forecasting solutions for retailers, restaurants and other chain facility operators, announced
today that Back Yard Burgers has chosen geoVue’s market planning services to drive their 2010 expansion plans.
Back Yard Burgers operates and franchises over 120 restaurants in 20 states throughout the Southeast and
Midwest, serving up made-to-order char-grilled burgers. With the relocation of their headquarters from Memphis to
Nashville, Back Yard Burgers recognized they were in an ideal market for expansion. They want to maximize their
presence in the Nashville market over the next several years with company-owned locations, while continuing to
franchise across the US.
Back Yard Burgers is part of a growing trend of franchisors who recognize the value of software, data and
technology as part of the real estate decision making process, but don’t have the resources available in-house.
geoVue’s new Flex Suite offerings of services and software were designed to meet this very need. Flex Suite is a
mid-market, budget friendly, customizable solution for companies starting to use technology, data and analytics to
develop successful store expansion strategies.
geoVue’s Flex Suite services allow smaller and mid-sized organizations to leverage geoVue’s extensive experience
and expertise while not taking their eye off of critical core competencies. Back Yard Burgers will work with
geoVue’s client services and analytics teams to develop, build and run a customized market capacity model based
on their own parameters and input.
“geoVue’s Flex Suite was the right solution for us at this stage of our development,” says Steve Neuroth, CFO of
Back Yard Burgers. “We can bring in external expertis