Cat Footwear Launches National "Step Up" Campaign
Cat Footwear launches national "Step Up" campaign and invites consumers to tell them how they
have stepped up recently on www.catfootwear.com.
(PRWEB) October 17, 2009 -- Cat Footwear launches national "Step Up" campaign and invites consumers to tell
them how they have stepped up recently on www.catfootwear.com.
"There are two types of men in the world. Those who step aside and those who step up." Step Up is the new
campaign launched by Cat® Footwear for the Autumn Winter 2009 Season. Coming off the US Sales Meeting
where the Cat Footwear sales force participated in a day of volunteering for Habitat for Humanity, the call to
action campaign is refreshingly inspiring.
The campaign invites people to tell their "Step Up" story. Do so and earn bragging rights on their Walk of Fame.
"This isn't about what you are doing to earn a paycheck or gain recognition, it's about what individuals are doing
everyday for someone else," says Kelly Ballou, US Marketing Manager. Take a quick look at Cat Footwear's site
and you will see that "Stepping Up" activities range from being the Saturday morning coach of your daughter's
soccer team, to operating heavy equipment to working in an environmentally sustainable company.
"We really thought that the Step Up campaign works perfectly with what our brand stands for. We are an
innovative brand, driven by hard work. As a brand we strive to fully equip individuals to face each daily
challenge head on," says Ballou. So whether your Step Up story is about how you gave up a weekend to volunteer
or helped your buddy build his new deck, Cat Footwear honors the big and small ways people step up everyday.
As an added bonus, any individual who shares their stepping up story can receive $20 off their next pair of Cat
footwear purchased at www.catfootwear.com.
The Step Up campaign, created by the Grand Rapids, MI based Highland Group, is featured in print and on the
Cat Footwear website.
Cat Footwear manufactures shoes a