Form of CCTV Media Resource Purchase Agreement
By and between
(each a “Party”, and collectively the “Parties”)
In accordance with the Contract Law of the People’s Republic of China, the Advertising Law of the People’s Republic of China
(“PRC” or “China”) and relevant PRC regulations, subject to Party A’s compliance with CCTV Regulations on Advertising
Agency for Advertising Time Slots on CCTV, CCTV Regulations on Administration over Contracting of Advertising Time Slots
on CCTV Channels or Programs, CCTV Regulations on Administration over CCTV Advertisement Review and Broadcast, and
other regulations and requirements of Party B, Party A and Party B, after having reached mutual understanding through
negotiations, concluded this CCTV Media Resource Purchase Agreement (this “Agreement”) on the principle of fairness,
justice, honesty and good faith.
The Parties hereby confirm that Mass Media & Universal International Advertising Co., Ltd. has secured the exclusive
advertising rights with respect to the media resource in on CCTV network. Party A and Party B reached an
agreement as follows with respect to such contracted advertising rights:
Article 1 Contracted Media Resource
Article 2 Contracting Term
Article 3 Rates of Advertising Fees
With respect to the advertisements broadcast on the packaged media resource contracted to Party A hereunder (subject to
the condition that the advertisements to be broadcast during each of the time slots are the same (a same advertisement,
even if broadcast for more than once, shall be deemed as one piece of advertisement)), the advertising fees shall be paid on
a monthly basis on the basis of the actual length of broadcast time and the rates set forth in the following table, and
% of the advertising fees shall be paid by Party B to Party A as agency fees.
Party A: Mass Media & Universal International Advertising Co., Ltd.
Suite 1014B, Main Buil