Affiliate Marketing Skyrockets as Retailers Seek
Alternative Growth Channels in the New Economy
Top Retailers Share Strategies for Web-Based Affiliate Marketing Success at IIR’s 1st Annual
Performance Marketing Expo September 27-29 in Miami Beach, FL
July 22, 2010 04:12 PM Eastern Daylight Time
MIAMI BEACH, Fla.--(EON: Enhanced Online News)--With most marketing channels under-performing in the
‘great recession’, online merchants and retailers are increasingly betting on affiliate marketing programs to boost
sales and get more bang for their marketing buck – and the results are getting noticed.
While the affiliate marketing space is relatively new to many retailers, the concept is anything but new. And it’s
heating up fast. Forrester Research projects affiliate marketing will achieve double-digit growth in 2010, to become a
$4 billion market by 2014.
Affiliate marketing – also called performance-based, pay-per-click or online referral marketing – drives traffic and
sales for online retailers by matching consumers with products and services that may fit their interests through a
network of bloggers, social media communities and forums, partner websites and online publishers (“affiliates”), who
then receive a commission for making the connection.
Rich Scotti, program affiliate manager for Frederick, MD-based 123Print.com, credits affiliate marketing with
helping his company become one of the web’s fastest-growing resources for custom-printed business cards and
other professional stationary. “Getting into affiliate marketing – especially getting your offers published on deal and
coupon sites – is a slam-dunk. At 123Print.com we’ve seen the traffic and revenue from our affiliate marketing
programs grow by over 300% since last year,” he said.
According to Scotti, cash-strapped consumers and business-side customers are aggressively looking to cut costs;
these comparison shoppers consult the Internet first. Along the way, they are discovering deal and coupon sites,
most of which belong t