HEADS OF AGREEMENT BETWEEN DEFRA AND PPA ON INCREASING
POST-CONSUMER MAGAZINE RECYCLING
1. The Department for Environment, Food and Rural Affairs (Defra) and
Periodical Publishers Association (PPA) have reached agreement to promote
an increase in the collection and recycling of post-consumer magazines.
In this context, post-consumer means household recycling rather than
business recycling, and aggregated industry sales against which recycling
activity is measured shall exclude business and professional magazines.
2. Defra and PPA have agreed targets for recycling of post-consumer
magazines (by weight of waste post-consumer magazines arising). The
− 50% by end of 2007;
− 60% by end of 2010;
− 70% by end of 2013.
PPA will report to Defra on progress towards meeting these targets no later
than the end of June each year for the preceding year, as set out in the
Code of Practice. For clarity, these targets do not cover returned, unsold
magazines, which are currently 100% recycled through wholesalers.
3. The targets will be subject to review at regular intervals in the light of
4. PPA proposes to meet these targets by setting in place a voluntary producer
responsibility scheme for its members which will include:
inclusion of the WRAP recycling logo in magazines as specified in the
Code of Practice;
• actively promoting recycling through editorials and donating advertising
space at regular intervals as specified in the Code of Practice;
• working with local authorities to generate significantly increasing levels
of public participation in the collection schemes established by local
authorities through the consumer information initiatives detailed in the
Code of Practice;
• actively promoting the use of materials in magazines that do not
contaminate the post-consumer recycling process;
• actively promoting the use of recycled materials where practicable for
• providing magazine sales data and other relevant data where