Jingle All The Way
Commercial jingles have been there since the beginning of advertising. They are the most important component of any ad campaign. Music jingles
make your ads appealing and attractive. You can use the jingles in both TV as well as radio advertisements. These jingles are usually made by writers
who have a creative mind. A good jingle can make your ad stand out. People remember such ads for a long time. It is a dream for every advertiser to
create an ad that people will remember for time to come.
The first jingle was produced way back in 1926. The advertisers had benefited greatly from it. The extra edge that radio and TV jingles have is not
there in print advertising. You can approach a good jingle writer to create a nice piece customized for your product or service. You have no idea how
well it will boost your product. It is sad that radio jingles cannot be incorporated in print ads. That is one of the main drawbacks of print media.
Before you create a jingle for your product, there is some essential stuff that you need to keep in mind. You must familiarize yourself with the product
that you intend to sell. Try and find out what its USP is and act accordingly. Make sure it has a catchy tune. It is far easier to remember tunes than to
remember words. So make sure the jingle is short and smart. No one remembers long verses. What's more, if the words rhyme, it is easier to
remember them. You must make sure that you include the name of the product in the song. If people remember your jingle, they will automatically
remember the product. If the jingle is too lengthy or has words that are difficult to remember, then the entire purpose is lost. Try and put yourself in the
shoes of the listener and judge with an unbiased mind what you as a consumer feel about the jingle.
It is important that you go to a professional jingle production house if you want it to be of high quality. A professional company will provide quality jingle
writers and singers. Such professionals do not charge a very high fee. But