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The Google Conspiracy Theory
The SEO paranoia and how the author responds to that
Last week I published an article on the effect of purchasing links for page rank. Much to my
surprise, I got quite a bit of feedback – most of which was negative. The feedback echoed a
sentiment that I have seen from more than one person involved in the SEO industry. It is a
sentiment that seems to think that Google is happily manipulating the entire SEO and
webmaster community for their own profitable gain. The whole idea seemed like a conspiracy.
I generally do not like conspiracies.
What Was Said
The article on purchasing links for page rank was supposed to look simply at whether link
buying was a good practice for website owners. The conclusion I reached and tried to prove
was that any website owner who wanted to take a long-term approach to SEO should avoid
buying links. The primary reason behind this conclusion is Google and Yahoo's adamant
stance against purchasing links for search engine gain. Although several website owners are
currently purchasing links and seeing a positive effect, this does not mean that Google is not
actively trying to detect those who purchase links to devalue those purchased links. Website
owners who may be successful now with this strategy may find themselves with a not so
successful ranking if Google detects that their ranking is the result of purchased links.
The responses I received against Google were numerous. However, the idea that Google
was trying to make SEO more difficult by discouraging link exchanges and link purchasing
for website owners in order to force more people into their AdSense program was a theme
that ran throughout all the responses.
So is this true? Is Google looking to undermine the honest efforts of honest webmasters
who are just looking for a decent ranking in the world's most popular search engine? Did the
Googleplex devise a grand and sinister plan to force the wallets