Burson-Marsteller Appoints Nathan Ballard and
Cheryl Heinonen Co-Market Leaders for Northern
California
September 07, 2010 12:58 PM Eastern Daylight Time
SAN FRANCISCO--(EON: Enhanced Online News)--Burson-Marsteller, a leading global public relations and
communications firm, announced today the appointment of Nathan Ballard and Cheryl Heinonen as Co-Market
Leaders in Northern California. As Market Leaders, Ballard and Heinonen will be responsible for leading the team in
San Francisco and working together to grow and expand Burson-Marsteller’s Northern California operations. In
these roles, they will both report to U.S. President and CEO Patrick Ford.
Heinonen, a managing director in B-M’s US Corporate Practice, and Ballard, a managing director in the Media
Practice and the Issues and Crisis Group, will continue in their current roles in those practices.
“Burson-Marsteller is committed to strengthening our West Coast operation, and we are confident that with Cheryl
and Nate at the helm we can continue our progress,” Ford said. “Cheryl and Nate are proven leaders with
complementary specialties and skills and deep government and corporate relationships. They have already shown
that together they make a great management and business development team and will be a great asset to our current
and future clients.”
Both Heinonen and Ballard joined Burson in early 2010. Jennifer Graham Clary, who served as interim market
leader, will continue in her role as Global Technology Practice Chair.
“We are grateful to Jennifer for wearing many hats as we searched for new market leadership,” said Ford. “Now
that Cheryl and Nate are co-market leaders, Jennifer will have a greater capacity to flourish in her vitally important
global leadership role in the Technology Practice and our key client relationships.”
Heinonen’s areas of focus are reputation management, corporate social responsibility, organizational
communications, consumer branding, C-suite coaching, and international public affairs. She has