How to make a unique video in very short time?
There will always be a scenario when a corporate client tells a video production company to make a
corporate video for them in only two minutes. Given the number of huge projects they have
undertaken, it seems difficult. A lot of information can be tempting, and making an excellent video
conveying each piece can be easier, but this may impact negatively on the company. There are some
misconceptions that make the corporate video forgettable and boring. Let’s shade a light on some of
Misconception 1: More information equals to more value.
We may be driven by a conception that offering more information through video would provide more
value. Turns out, this is a misconception. Studies show that people can remember the only handful of
points out of a video. So, instead of conveying 10 points, convey only 5. The best way to do this to
determine the priorities and which points can be focused on to make the maximum impact.
Misconception 2: There is no difference between written messaging & video messaging
It needs to be determined by the message that needs to be conveyed. Moreover, an average reading
speed is 200 words per minute, but average speaking speed is 150 words per minute. To read what is on
paper may take 75 seconds, but to speak it on video takes 100 seconds. Adding imagery and music along
with breathing space, the video length will exceed to make the impact. There is a difference between a
written message and a video message. Opt for a way based on what needs to be conveyed.
Misconception 3: I understood what I convey, so will my audience
There is a misconception that if a video producer understands what needs to be conveyed in the video,
everyone else will. Conveying the information in a way the target audience will understand is important.
This will help in making an unforgettable video.
Making a corporate video is one of the essential strategies of branding. It helps in gaining a wide
exposure and engaging audience in a very less