1
NIRANJANA MAJITHIA DEGREE COLLEGE OF COMMERCE
“A STUDY ON CONSUMER
PREFERENCE TOWARDS CADBURY AND NESTLE CHOCOLATES IN
ANDHERI A WESTERN SUBURB OF MUMBAI CITY”
A PROJECT REPORT SUBMITTED IN PARTIAL FULLFILLMENT OF THE
REQUIREMENTS FOR THE DEGREE OF BACHELOR OF MANAGEMENT
STUDIES
BY
DHRUV KADWANI
18
ANIL KANOJIA
19
PRAVIN NISHAR
27
PRATIK PANCHAL
29
VIBIN THOMAS
44
NIRANJANA MAJITHIA DEGREE COLLEGE OF COMMERCE
BOHRA COLONY, KANDIVALI-WEST
MUMBAI-400067
GUIDE
Prof. PRIYA KAMBLE
N.M. DEGREE COLLEGE OF COMMERCE
KANDIWALI-WEST
MUMBAI-400067
MUMBAI UNIVERSITY
MUMBAI
YEAR: 2009-10
2
NIRANJANA MAJITHIA DEGREE COLLEGE OF COMMERCE
EVALUATION CERTIFICATE
This is to certify that the undersigned have assessed and evaluated the research project “A
STUDY ON CONSUMER PREFERENCE TOWARDS CADBURY AND NESTLE
CHOCOLATES IN ANDHERI A WESTERN SUBURB OF MUMBAI CITY”
submitted by Dhruv Kadwani, Anil Kanojiya, Pravin Nishar, Pratik Panchal, Vibin
Thomas. The project has been accepted for the partial fulfillment of the degree of
Bachelor of Management Studies.
Internal Examiner
External Examiner
Signature
Signature
Name
Name
Date
Date
3
NIRANJANA MAJITHIA DEGREE COLLEGE OF COMMERCE
DECLARATION BY THE STUDENTS
We hereby declare that this Project Report titled “A STUDY ON CONSUMER
PREFERENCE TOWARDS CADBURY AND NESTLE CHOCOLATES IN ANDHERI
A WESTERN SUBURB OF MUMBAI CITY” submitted by us is based on actual work
carried out by us under