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Ellen Domb
PQR Group
Founding Editor, The TRIZ Journal
Enhance Business Innovation
With TRIZ
http://www.triz-journal.com
http://www.trizpqrgroup.com
ellendomb@trizpqrgroup.com
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TRIZ = Theory of Inventive
Problem Solving
TRIZ is a Russian acronym
¾1946-85. Originated in work of G. Altshuller and
others in the USSR
¾1980’s. Global expansion of use and research
¾Late 1990’s. Incorporated into Six Sigma and
other quality disciplines
TRIZ is pronounced like “trees”
www.triz-journal.com
case studies, tutorials,
theory, research
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Why Is Problem Solving Part of
Business Innovation?
• If the customer has the problem, the solution is
called
¾New business
¾ New Product
¾ New Service
¾ New hybrid service/product
• If the company has the problem, the solution is
called
¾Management Innovation
¾Six Sigma or Business Process Reengineering or ..
¾ Innovation
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Why Add TRIZ to Six Sigma?
• DMAIC: Root cause analysis doesn’t
always tell you how to get rid of the root
cause
• DFSS: Voice of the Customer doesn’t
tell you how to design a product/service
that will satisfy the customer’s needs
• Deployment: Creative approach
required
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Why Add TRIZ to
Project Management?
• Innovation is needed
to remove risk
• Innovation is needed
to meet schedule
• Innovation is needed!
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Two Culturally-Shocking,
Underlying TRIZ Concepts
1. Somebody, someplace has already
solved your problem, or one very
similar. Creativity is finding that
solution and modifying it to fit your
circumstances
2. Don’t accept compromises.
Remove the source of the problem.
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There Are 2 Kinds of
Contradictions
• Technical Contradictions
¾ “Trade-offs”
¾Something gets better, something else gets worse
¾Use the matrix and the 40 principles
• Physical Contradictions
¾ “Inherent Contradictions
¾One object has contradictory
(opposite) requirements.
¾Use the separation principles
Improves
Degrades
6,14
22
Hot/cold
Soft/hard
Time consuming/instant
Present/absent
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Weight of moving
object
Weight of stationary
object
Length of moving object
1
2
3
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S