Authority Site Siphon
Objective: Getting authority links by networking, doing favors, doing things for
free, and getting their attention by overall going the extra mile. Do this and you
may get links on authority sites that money just can’t buy.
Main benefit (Traffic or SEO): Both
Estimated Cost: Varies – free, to some of your time, to an investment.
Estimated Time Required: May be one of the more time-intensive tactics in the
Traffic Siphon arsenal, but it’s highly effective.
1. Find authority websites in your niche. These are sites with tens of
thousands, potentially hundreds of thousands or more links to their
website. They have multiple pages ranked very high with Google PR.
They are highly ranked in the search engines under many short tail and
long tail keywords. These websites are typically several years old.
2. Think about some ways you can get your foot in the door by contributing
or being of service to them.
a. You could write some articles or offer other skills or services for
free in exchange for a link from their website.
b. Pay attention to see if they talk about a particular software or
candy, electronics, a new gadget, or even clothing. Order it and
send it with a little note saying, "Hey, I saw that you wanted this and
I just thought I would send this along to you." Sign it and give your
website address and email.
c. Send a T-shirt with your company logo and website address on it,
and they may take a picture of themselves wearing it and include it
on their fan page of people. Or, you could order a shirt from their
site and take a picture of yourself wearing it – then post that picture
on your website with a link to their website and then send that to
them. Many times they'll link right back to you with the photo of you
wearing their T-shirt. This helps them brand themselves as the
authority and it shows you wearing their T-shirt on your website and
a link back to their website – definitely a great mutual benefit.
d. Be creative!