The ADF Specification Needs
A Critical Update
By Brian Pasch
Pasch Consulting Group
45 W River Rd
Rumson, NJ 07760
I'm working on a white paper on proposed changes to the ADF Specification and I was getting
angry about my research so I decided to vent.
The ADF (Auto-Lead Data Format) specification is an XML file that automotive website
providers, CRM vendors and lead providers use to send consumer lead data to each other.
When you fill out a form on a car dealer's website or a third party automotive website, the
leads eventually hit your CRM system in the ADF format.
The specification was created to make it easy for various automotive websites to pass leads to
each other. The ADF 1.0 specification was last modified in the year 2000. As you know, much
has changed since 2000 in regards to lead management and reporting.
Integrated Web and CRM Vendors Have an Edge
Dealers who have an integrated, single vendor solution for their website platform and CRM tool
may be able to leverage their platform much faster to create effective Internet Sales lead
source report in 2010.
Those vendors who currently offer an integrated website platform and CRM tool would be wise
to demonstrate an end to end monthly sales report by "off-site referring URL source". A very
simple summary could start like this:
3rd Party Leads
Dealers who have a third