You've often heard about customer satisfaction and customer experience being
bandied about by e-commerce businesses. But being too "consumer-centric" will hurt
your online campaign if you do not have sound business principles and quality of
product. It's all smokes and mirrors when you resort to all gimmicks and even hiring
the SEO services in order to do so. Someday, the smoke will peter out and your
vulnerabilities are going to be exposed.
What does customer experience mean?
For example, the pampering you get when you check a luxury hotel. From the time you
set foot on its doors and you are given a complimentary drink. The bellhop will takes
care of your bag, you are ushered immediately to your room from the receptionist's
desk and you are assigned maybe even your own butler who will attend to your every
need. The hotel promises luxury and that is exactly what it is giving.
The problem is giving customer experience, or these little nuggets of
surprises, is not very common in the digital marketing. Could it be that the
businesses are still pulled back by that digital wall when technology has
already broken down that barrier? Or do they think that you cannot
translate real world customer experience in the Internet? Simply optimizing
and redesigning the website through the help of professional SEO services
can drastically improve customer experience.
The devil is in the detail
Most e-commerce websites view customer experience as always making
about a huge statement to get a good impression. And they end up
intimidating themselves to doing nothing. But it's all the little details that
Get the help of a company offering SEO to get a profile of your
existing customers and use that to your advantage? A simple
birthday greeting and maybe sending them a little token-a key
chain, shirt, mug, ball pen, etc.-can go a long way to letting them
know that you value their business. Obviously, you do not have
to spend much in order to give customer experience.
Do not forget your core