Easy to do On Page SEO Techniques
I recently have been looking at a few sites and providing some SEO guidance. It can be a little
challenging to come up with a plan and to know what changes are risky and which changes
should be done first.
When I look at a site, I look for four things.
Can the site be indexed? Flash, bad robots.txt files and heavy use of images can prevent a site
from getting crawled and indexed well. Feeding the robots text is a great way to start improving
your SEO. Assuming your content is text, and crawlable, which is the very minimum, then I
look for a few more fundementals of SEO.
The first thing I look to clean up is duplicate content. Duplicate content is where there are
multiple URLs with the same content showing up in the google index. Duplicate content usually
dampens the rankings of pages and by removing or blocking the page with a robots.txt file, it can
substantially help rankings.
The second thing I look for is a site hierarchy. Site hierarchies are extremely important for how
a search engine robot crawls a site and it give clues to the search engine about the topic of the
content under it. Google will even show the breadcrumbs under some search results. The
hierarchy I recommend is three to four levels deep and goes from broad to specific. For example
fruit -> apple -> fuji_apple.
Lastly, I suggest cleaning up the HTML. This includes good title tags and use of H tags. At the
most basic level, I suggest matching your Title Meta tags and H1 tags. Put your main keyword
in the H1 tag and the title tag. I don't worry about the other tags. Not everyone knows this, but
the Title Tag is the most important thing to get right for an article page. More important in all
my tests than the H1. Another thing many people do is use H tags incorrectly - we have a few
places to cleanup on HubPages still. I recommend using just the H1 tag if you don't know how
to use the other H tags well.
By doing these things well, a site can see improveme