Presented by Daniel Toriola
Niche marketing is essentially marketing directed towards your niche or your targeted consumer group. It is an
extremely efficient marketing tip which reduces marketing costs by directing your advertisements to those in
your specific niche.
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Effective Article Marketing Strategies
By Kerry Johnson
Article marketing is a type of advertising in which businesses write short articles related to their
respective industry. It is a great way to get your message about your products and services in front of
thousands of potential new customers - and to rank better with the search engines so your customers
can actually find you - instead of your competitor - online. Article marketing is a tremendous way to
generate traffic to your site and is certainly a very powerful technique to achieve high Search Engine
Rank.
Articles used for article marketing tend to be short. Well-written content articles released for free
distribution have the potential of increasing the authoring business' credibility within its market as well
as attracting new clients. They are written to target particular keyword niches, and distributed to
content publishers that cater to those markets. Articles that are interesting and informative will act to
draw targeted traffic direct to your website in both the short term and the long term. When writing your
articles, they must not contain information the editors deem illegal, immoral or promoting hate or
violence.
A resource box at the bottom of the article contains information about the author, and it usually
includes a link to the author's related website, perhaps a subtle plug for something she is selling, and
possibly even an email address to contact the author. You need to be s