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ADVErTiSiNG & MArKETiNG
By: ashlIe donohue
Marketing adMiniStratiVe SPecialiSt
and stephanIe BeaveR
Outdoor events are a fun, effective way to build relationships with potential customers,
and establish your business name throughout the community. In order to ensure that the
event you are participating in, or hosting, is a successful marketing effort, you will need to
prepare ahead of time. You only have three seconds to make that first impression, so make
sure that your business is properly represented!
Take a few moments to browse the links below. These websites are a convenient way
to research events taking place in surrounding areas, and to spread your business name
throughout the community!
Tools & Tips For A Successful Event
Once you have found the event that you plan to attend, refer to the below checklist. Com-
pleting this list will help ensure that you are equipped for the event that you are about to par-
ticipate in. Preparing in advance will eliminate stress and make for a more successful event!
Alabama = www.al.com/events
Arkansas = www.arfea.org
Georgia = www.southeastfestivals.org
Florida = www.ffea.com
Louisiana = www.laffnet.org
Mississippi = www.mississippi.gov
North Carolina = www.ncfestivals.com
South Carolina = www.scfea.com
Tennessee = www.tennessee.com
find loCal EvEnts in Your arEa!
BEforE ThE EVENT
}		Decide what you want the outcome of the event to be. Set goals for yourself. Do
you want a certain number of leads by the end of the event?
Will the event be worthwhile? Does it target your customer profile? What is the
}		What is your budget for the event?
}		Make sure you have, at a minimum, a DISH Network tent and table/tableclo