Uber Eats is Joining the Diaper Delivery
According to Bloomberg News, on November 1st, Uber Eats launched a new delivery segment:
“Babies and Kids”, for those parents that are in urgent need of thermometers and diapers.
It is the latest addition in a series of verticals that have been introduced by Uber Technologies Inc,
during this ongoing pandemic, which also comprises delivering flowers, alcohol, and prescriptions,
Uber is entering into a partnership with the national brands that include Buy Buy BABY and Bed
Bath & Beyond Inc. The company is also into building high-class partnerships with direct-to-
consumer firms, like the organic baby food brand Yumi.
Starting June through August there were more than 20,000 searches for baby supplies on the Uber
Eats app for diapers, wipes, baby food, as per Beryl Sanders, who is the head of partnerships for the
new verticals for Uber Eats in Canada and the United States, reports Bloomberg News. Parenting
sometimes requires an emergency need for a thermometer or a baby product.
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