CERTAIN INFORMATION (INDICATED BY ASTERISKS) IN THIS EXHIBIT HAS
BEEN OMITTED AND FILED SEPARATELY WITH THE SECURITIES AND
EXCHANGE COMMISSION. CONFIDENTIAL TREATMENT HAS BEEN
REQUESTED WITH RESPECT TO THE OMITTED PORTION.
Exclusive Agency Agreement
Tianjin Satellite TV Advertisements
Party A: Tianjin Television Station
Party B: Qinghai Charm Advertising Co., Ltd.
1. Party A and Party B enter into this Contract for the purpose of fostering an ever stronger Tianjin
Satellite TV and achieving win-win results during the course of development. All detailed provisions governing
this cooperation are being entered into by Party A and Party B in accordance with the principle of fairness,
reasonableness, trustworthiness and mutual sharing of benefits.
2. Party A and Party B intend to abide by the philosophy of “scientific development” and devote
themselves to the brand building, program innovation and advertising operation of Tianjin Satellite TV and
thereby enhance its audience rating and influence and ensure a positive growth of advertising revenues.
3. Pursuant to the laws and regulations of the state and relevant stipulations, Tianjin Satellite TV is a mass
media organization of the Party and the Government and enjoys final programming and review and approval
rights in respect of its broadcasting platforms.
4. The Parties acknowledge that matters not covered under this Contract shall be dealt with in accordance
with the foregoing principles.
1.1 Subject matter of Contract: The right to act as the exclusive agent in respect of Tianjin Satellite TV
Category 1 advertisements (exclusive of shopping ads), which include without limitation:
(1) All Category 1 hard-sell advertisements; and
(2) All Category 1 soft-sell advertisement.
1.2 Term of Representation: January 1, 2010- December 31, 2011.