DSM Recommended Read
Learn the secrets of Email Marketing the easy way!
By DSM Publishing Limited
www.dsm-publishing.co.uk
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INTRODUCTION
What’s an autoresponder?
If you’ve ever asked for information online about a product or service, or
signed up for an e-list or group membership on the Internet, and received a
nearly instantaneous response in your e-mail inbox, an autoresponder
program was responsible for delivering the reply.
Simply put, autoresponders are e-mail programs that send out a preset
message in response to every incoming e-mail received. Some
autoresponders, like sign-up services for e-groups and forums, are one-shot
deals: a single response for every message received. Just about every
Internet-based company uses autoresponders for a variety of purposes, from
automating tasks that would otherwise take up hundreds of man-hours to
building lists and tracking prospective leads.
Multiple autoresponders send a series of messages to received