Entiera Sets Strong Pace for 2010
New Clients, Technology Solutions Fuel Growth for SaaS Marketing Provider
May 17, 2010 08:03 AM Eastern Daylight Time
MINNEAPOLIS--(EON: Enhanced Online News)--Entiera, a leading software-as-a-service marketing automation
provider, has set a strong pace for 2010 with a host of new clients, enhanced technology and steady revenue
growth.
Entiera signed six new deals in the first quarter of 2010, producing a 350% growth rate year-over-year from the first
quarter of 2009. New clients include Encore Software, Our365 and a large consumer goods company, plus three
businesses from the telecommunications space -- an industry where Entiera continues to carve out a prominent niche
The company also recently released Entiera Insight 3.5, adding key updates to the Entiera Insight suite, a
comprehensive marketing automation solution that provides customers with the ability to understand their customers
and create targeted, timely, cross channel marketing campaigns. New features include:
l Insight Plan - a marketing resource management solution that allows users to manage marketing budgets, task
and workflow handoff and track the effort in getting a campaign out the door.
l Multi-Variate Testing Tool - a drag and drop tool to establish complex testing plans that are easily applied to
the campaigns.
l Fractional Allocation - user definable metrics that can be used to measure the entire marketing budget from
mass media, interactive advertising and direct channels.
Entiera is well on its way to increase revenue by another 200% from 2009, with arrangements underway to add
multiple top-name clients in the next few months.
“Entiera’s success reflects the needs of today’s marketers,” said Entiera Chief Executive Officer Pat O’Halloran.
“Our on-demand solutions are quicker to implement, cost less, and let marketers use a single platform to acquire and
keep customers with numerous applications across multiple channels. We empower marketers with the tools they
need to s