[Material marked with an asterisk has been omitted from this document pursuant to a request for confidential
treatment and has been filed separately with the Securities and Exchange Commission.]
Performance Licensing Co.
350 FIFTH AVE., SUITE 724 NEW YORK, NY 10118
(212) 971-6666/7 FAX (212) 971-5668 E-MAIL PLCNY@AOL.COM
LICENSING AGREEMENT DATED JULY 10, 19
ULTIMATE SPORTS ENTERTAINMENT AND
MLB PLAYERS ALUMNI ASSOCIATION
The Major League Baseball Alumni Association grants to Ultimate Sports Entertainment, Inc. the rights to
explore and pursue any and all opportunities in an effort to develop ancillary projects with regard to the animated
cartoon superheroes characters created under the license herein. These ancillary projects may include action
figures, video games, film/television/home video, apparel, etc. The MLB Alumni Association retains all approval
rights over any such ancillary projects.
Upon the completion of any ancillary project contracts, said contracts will be added to this License Agreement to
be governed hereunder.
MAJOR LEAGUE ALUMNI MARKETING
PERFORMANCE LICENSING COMPANY
ULTIMATE SPORTS ENTERTAINMENT, INC.
THIS AGREEMENT is made on the Fifteen day of November 1999 by and
(1) PERFORMANCE LICENSING, a division of The Copyrights Group Limited of Manor Barn, Milton Nr
Banbury, Oxon OX15 4HH, United Kingdom ("the Licensor") of the one part and
(2) ULTIMATE SPORTS ENTERTAINMENT, INC. a corporation with offices at 2444 Wilshire Blvd., Suite
414 Santa Monica, CA 90403, the United States of America
WHEREAS, Licensor has been granted a license to use certain service marks and trademarks owned by the
Major League Baseball Players Alumni Association (MLBPAA); and
WHEREAS, Major League Alumni Marketing, Inc. (MLAM) is a wholly owned subsidiary of MLBPAA, and as
such is a duly authorized licensee of MLBPAA; and
WHEREAS, MLBPAA has entered into license agreement with Major League Baseball Properties, Inc.
(MLBP) under which MLBPAA ha