Every field has its unique terminologies and jargon. Being a part of the field, it is important to know some of the related jargon and terminologies to be relevant to the fieldd as well as its working.
What are some of the digital marketing terms that every marketer and
brand must know?
Are you a brand working with a digital marketing company in Hyderabad and face difficulties in
understanding these terms? We have the right solution for you. Understanding and trying to get through
with the digital marketing terms are important if a brand is working with digital marketers. These terms are
important to understand because the entire working of the marketing strategy is based on them. Other than
internal understanding, it is also necessary to understand a strategy rightly. Sometimes it is too difficult to
explain the entire process and hence people use related terminology and in such a situation knowing these
terms are vital.
Digital marketing is a field that is innovative and ever-changing hence brands working with it too must be
relevant and innovative. If the brands don’t know these terms, they might feel irrelevant to the entire team.
So we have brought some of the important terms that every brand and marketer must know.
• Push Marketing: This is the terminology used to describe a marketing strategy where a similar set
of message marketing is done for an alike audience. It is similar to targeting the same audience
again and again. Some of the examples of push marketing are email marketing campaigns, tv ads,
• Customer Acquisition cost: Amidst all the marketing expenses that a brand calculates, it is highly
integral to calculate the expense that we put on the customers. Each customer is a cost that any
brand puts and calculating that cost is called customer acquisition cost. It can be calculated by
adding sales and marketing costs with total customers. This calculation gives a
a clear picture of the money put and with a clearer understanding of CAC, we can also calculate
the expense and the return.
• Pull Marketing: It is a similar concept to inbound marketing where the sales are pulled, meaning
engaging and exciting content is put up for the customers for them to ge