EARTH MAMA ANGEL BABY ANNOUNCES SKIN DEEP RATING
OF ALL PRODUCTS IS NOW ZERO
June 23, 2009 – Clackamas, OR – As women become more concerned about the ingredients in the personal care products they
use while pregnant, and on their children, Earth Mama Angel Baby has set a new standard for truly toxin-free, natural products.
All Earth Mama Angel Baby products are now rated a “zero” on the Skin Deep database (www.cosmeticdatabase.com), a guide
to cosmetics and personal care products from the Environmental Working Group. (Earth Mama Angel Baby’s USDA Certified
100% Organic line of teas is not listed in the Skin Deep database, which is only for personal care items. The teas are regulated
by the USDA.)
“We know of no other company that manufactures products for pregnancy or baby care with an entire product line rated a zero,”
said Melinda Olson, CEO and Founder of Earth Mama Angel Baby. “We continually source new raw materials and work on
formulations of products that can replace current ingredients with newer, safer ingredients as they become available,” she added.
Olson explains that science and chemistry have only begun to catch up with the demand for toxin-free products. Because
ingredients that preserve and emulsify the products are necessary to prevent bacteria and mold growth, finding safe, organic raw
materials that solve these issues is a constant challenge.
“Preserving products for shelf-life is obviously necessary, and we are not satisfied unless the chemistry used is as safe as
possible,” she explains. “In some cases, certified organic ingredients are just not available, so we change our formulations as
they become available, or as better alternatives are found.”
“I’m proud to have come this far,” said Olson. “It has been a long process, but we will continue to keep sourcing and working
with the best new materials available, and our goal is a 100% certified organic product line, certified to the highest standard now
available, the USDA NOP.”
Earth Mama Angel Baby is currently wor