Badda Bing, Badda Boom: Carl's Jr. Goes Italian With New Parm
Marinara Lovers Rejoice!
10.21.2009 – CARPINTERIA, Calif. – October 21, 2009 – Today Carl’s Jr.®
restaurants launched its newest creation: the Parmesan Chicken Sandwich.
Featuring a crispy breaded chicken fillet topped with melted cheese, smothered in
authentic marinara sauce all on a sesame seed bun, wise guys everywhere are
lining up at the drive-thru to chow down.
“Many people love the taste of a breaded chicken breast fillet covered with cheese
and a zesty marinara sauce,” said Brad Haley, executive vice president of marketing
for Carl’s Jr. “The new Parmesan Chicken Sandwich from Carl’s Jr. is a big
sandwich that will fill those cravings in a big way. End of story. Capiche?”
The sandwich, available for $3.99 or $6.49 as a combo, is being promoted through
clever ads created by Los Angeles-based advertising agency Mendelsohn|Zien, the
firm behind many iconic Carl's Jr. and Hardee's® ads. The campaign depicts a guy
who outwits two burley hitmen types assisted by conspicuous marinara stains on
his shirt from eating his Parmesan Chicken Sandwich. The ads can be viewed on
the Carl’s Jr. YouTube channel at www.youtube.com/carlsjr.
Next week Carl’s Jr. will launch a Facebook quiz that allows consumers to answer
mob-related questions to determine which infamous “made guy” they are most like
at heart. Visit Carl’s Jr. Facebook page at www.facebook.com/carlsjr to play.
# # #
Video Embed Code
About Carl's Jr.
ABOUT CARL'S JR
Carlâ€™s Jr. is celebrating more than 65 years in the quick-service industry. What
began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international
organization that employs nearly 30,000 people worldwide. Carlâ€™s Jr. is a wholly
owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of
the end of its fiscal 2010 first quarter, CKE Restaurants, Inc., through its
<object width="425" height="34