<p>The Cisco secret
COMPANY EXEC EXPLAINS HOW
NETWORKING SOFTWARE AND SITES
CAN INCREASE REVENUE
By Angela Hey
How did Cisco add $240 million to its bottom
line over the last two years?
Last week, Sameer Khera, senior director
of IT, told the Bay Area IT/Soft-
ware Development Execs Meetup
Group about Cisco's initiatives in
collaboration and communica-
tion. Three essential technolo-
gies have helped Cisco become
more productive: video, wikis and
Cisco acquired WebEx in May
2007, which enables video con-
ferencing, webinars and webcasts
for both individuals and organi-
zations. For more lifelike video,
Cisco's TelePresence systems show remote groups on
large screens as if they were sitting round the same
By Casey Weiss
Tired of sending diaper after
plastic diaper to the landfills, a
group of Mountain View par-
ents-turned-entrepreneurs is hoping
to change the way we dispose of our
To accomplish this, Marc Taubert,
Mark Siminoff and Karen Nelson
recently launched Earth Baby, a com-
postable diaper service which deliv-
ers new diapers straight to clients'
homes, then picks up soiled ones to
be taken to a local compost center.
Still in its early stages, Earth Baby
serves 100 families in Santa Clara,
San Mateo and Santa Cruz counties.
But founders hope that, once their
business kicks off, many more Bay
Area parents will say good-bye for-
ever to plastic diapers.
"Cloth is already out there," Nel-
son said. "We wanted something
that was easier."
Taubert, a father of two small
children, was taking out his garbage
last year when he realized how many
plastic diapers his family was throw-
ing away each week.
"Right there he said, enough is
enough," Nelson said.
He joined forces with Siminoff,
also a Mountain View resident, and
Nelson, of Santa Cruz. In September,
the three launched a pilot version of
Earth Baby, and opened their doors
to the public December.
According to Earth Baby's calcula-
tions, there are 70,000 babies in the