UAF Crisis Communication Plan
CRISIS COMMUNICATION PLAN
Available online at www.uaf.edu/univrel/crisisplan
If you have a medical emergency or other emergency call 911.
The rapid release of accurate information regarding an accident, incident, natural disaster,
emergency or controversial issue is clearly in the best interest of the University of Alaska
Fairbanks. The UAF Crisis Communication Plan (CCP) plan does not change the way
emergencies are initially reported at UAF. All emergencies on the Fairbanks campus and at
UAF-owned and -operated facilities within the Fairbanks area should be reported immediately to
the UAF Emergency Communication Center (police and fire dispatch center) at 907-474-7721.
Emergencies can occur at any time and without warning. Careful planning with an emphasis on
safety will assist UAF community members in responding appropriately to crises and emergencies.
Each department should have a plan for dealing with an emergency. This plan addresses media
relations and communications issues and is an adjunct to the UAF Emergency Operations Plan,
available online at www.uaf.edu/safety/EOP.doc.
The goal of UAF’s CCP is to provide accurate information and visible leadership in a timely
fashion. Without prescribed communication protocols in place, potentially damaging issues can
negatively affect the institution’s long-term image, credibility and public relations.
The following plan establishes communications protocols to ensure that campus officials and
communicators are familiar with both procedures and their specific roles. Details and exact
procedures to be followed at branch campuses, and at other sites, should be developed and practiced
locally. This plan is designed for internal use and is not intended to establish any standard of care
enforceable by third parties.
BOARD OF REGENTS POLICY
The University of Alaska requires each of its major administrative units (MAUs)
to develop crisis response, communications and business continuation plans. Such
plans must include pro