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A F A I R I S A A C W H I T E P A P E R
The Business Case for Enterprise Decision Management
June 2007
Summary:
While corporations have gained operational efficiencies from decades of investing in information technology,
returns from these investments are being undermined by inefficient decision management. The decisions used to
drive business processes and customer treatment suffer from insufficient rigor in how they are created and from
inconsistencies in how they are applied in practice. Companies face delays in noticing a need for change in their
business decision policies, determining improved strategies and redeploying the new decision criteria and actions
for use. As organizational response lags behind fast changing market conditions and competitive pressures,
performance and profitability suffer.
The Business Case for
Enterprise Decision Management
© 2007 Fair Isaac Corporation. All rights reserved.
i
Table of Contents
Introduction ...................................................................................................................................................1
The problem with decisions...........................................................................................................................2
Decisions are risky business .................................................................................................................... 3
Why hasn’t technology done more to improve decisions? ....................................................................... 3
Decision logic is hidden deep inside software.......................................................................................... 3
Analytics are powerful but not yet pervasive. ........................................................................................... 4
Decision strategy development remains mostly a manual