Offline Advertising That Still Works
When was the last time you saw a print flyer or a pocket folder printing material land in your mailbox? With the advent of digital technology, printing
pocket folders for example has become passÃ© and out-of-date. Even during sales presentations, one can use PowerPoint to support a lecture or a
discussion of one's business.
Although many businesses and marketers have reduced their offline marketing strategies, due to either the development of the World Wide Web or the
downward turn of the economy, it is still advisable for any business to utilize print ads in their marketing arsenal. You know why? Because not too
many competitions are using it so you can have a chance to stand out in your chosen market.
The next question now is what kind of offline ad would be appropriate to print out? There are a lot of marketing tools that you can use, starting with
your business cards. Business cards are the very first things that your target clients will read about you and your company. Especially when you hand
them out to your target clients, you're more than likely to annoy them, but the thing is, you're able to attract their attention.
Remember those drop cards you used to leave on every car's windshield? It may be annoying but because of its strategic placement, your target
clients don't have any choice but to get it from their window and read what's written. Whether your recipients don't like the offer or they're irritated with
another paper to put in the trash, they were able to look at it. They were able to glance at what the marketer was trying to offer them. There was even
a study that says that one out of ten people will either call you or look you up in the Internet when your target clients were able to read your flyers or
Flyers are also well loved print ads that many businesses have used effectively. What's great about print flyers is that you can design and print them
yourself without even going to a professional printer. All you need is your very own custom desi