Table Olives Marketing Activities in Turkey | Artem Oliva
In Turkey, the table olives market is on an increasing trend in terms of demand. Due to the
recent decrease in the production of other major producers and exporters countries such as
Spain, Greece, Morocco, and Egypt. In 2021, due to highly changing climate conditions, the
production of these countries has decreased.
Therefore, considering the increasing demand for table olives in the world, Turkey’s export
quantities are increasing mainly because of above mentioned external factors and Turkey’s
high-quality products along with low prices.
For an olive oil factory in Turkey, it is not highly preferred to table olives business as it is a
completely different area of business. Therefore, the current olive oil factories that have
already table olives business such as Artem Oliva are now increasing their export volumes along
with an increasing trend of product variety.
Currently, there is a huge range of table olives products
that are exported from Turkey. In the recent past years,
this range was not including many different products,
however, currently, this trend has changed completely.
Turkey is not one of the market leaders in the table olives
As one of the leading wholesale olive oil suppliers in
Turkey, Artem Oliva’s biggest division is its Private Label
Olive Oil segment.
Currently, many customers all around the world are
looking for Private Label Table Olives solutions for their
needs since most of their usual suppliers are having shortages due to the climate effects of the
Therefore, it is highly suggested that Turkish table olive companies adopt themselves into
Private Label table olive solutions that they can provide to international customers. When it
comes to marketing, many aspects can be focused on in terms of Private Label Table Olives.
These factors may include the advantages that can be offered to customers such as;
- Label design support by a professional team.