Alfredo Gangotena Named MasterCard Chief
Succeeds Lawrence Flanagan who will retire from MasterCard
April 06, 2010 12:17 PM Eastern Daylight Time
PURCHASE, N.Y.--(EON: Enhanced Online News)--MasterCard Worldwide today announced that Alfredo
Gangotena has been appointed Chief Marketing Officer, effective immediately. Most recently, Gangotena served as
the Global Products and Solutions lead for MasterCard in Europe, and will now relocate from Waterloo, Belgium to
Purchase, New York.
As CMO, Gangotena will have global responsibility for the company’s advertising, sponsorships, promotions,
research, insights and digital marketing initiatives.
“We are very pleased that we are able to leverage our in-house talent, making Alfredo the next CMO for
MasterCard,” said Gary Flood, president global products and solutions for MasterCard. “Since joining MasterCard
in 2004, he has spent time in Europe as well as Asia/Pacific, Middle East and Africa. His regional exposure adds
significant value and will benefit our company as he leads our global marketing efforts. Additionally, Alfredo’s
passion for marketing, experience with global brands, and knowledge of the payments industry will serve him well in
his new position, and makes him the ideal candidate to continue to build the MasterCard brand going forward.”
Gangotena succeeds Lawrence Flanagan, who has decided to retire after 10 years as the company’s CMO, and 14
years with the company. Flanagan is most notably known for the development and successful global evolution of
MasterCard’s award-winning Priceless marketing platform, which can be seen today in more than 110 countries.
“Over the years, Larry made tremendous contributions to MasterCard,” said Flood. “He leaves us with one of the
most successful, world renowned brands. We appreciate his contributions and wish him well as he embarks on the
next stage of his life.”
Gangotena brings extensive general management and international marketing expertise to his new role. Most