Social Media Networks Beyond
Facebook & Twitter to Test
With that in mind, here are five additional social media networks you should try:
And now, some advice on how to tackle marketing and advertising on each of these social
Pinterest: The lifestyle powerhouse
Pinterest is ideal for B2C brands with lifestyle products that can be clearly expressed in a picture.
Indeed, my current feed has ads for sneakers, an ab workout, meal prep recipes, and an Apple
Watch—all of which use imagery, not text, to sell the product. Pinterest, therefore, is a poor
platform for, say, complicated B2B software.
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Last year, Pinterest reported 250 million users and more than 175 billion pins. The platform also
shared that Pinterest users find Pinterest ads 1.4 times more relevant than ads they see on other
social media networks—which is reason enough to start advertising on the platform.
Snapchat: The Gen Z playground
Like with Pinterest, B2C brands are likely to see more success than B2B on Snapchat.
If your B2C business has a younger demographic, you need to consider testing out Snapchat ads.
Comprising just 1% of total digital spend but used by 27% of Americans, Snapchat provides a great
opportunity to connect with a younger audience (among those 18 to 24, 78% use Snapchat).
LinkedIn: The professional network
LinkedIn advertisers tend to be B2B, and if that’s your audience, you should definitely be testing ads
here. But B2C advertisers can still see success thanks to all the work-based targeting options and the
extensive network of more than 560 million professionals. Indeed, you can target job titles,
employees at specific companies, skills, pre-defined interests (like Computer G