Soccer Punch 40
The Niketown in Miami reflects the city's Cuban community with
soccer as the store's prevailing theme. Megan Strawn and
Denise Fong score high for their designs that make a visit to this
sporting goods store an event rather than just another day at the mall.
Games People Play 44
San Francisco's PlayStation store lets shoppers "test drive" the
latest games in Sony's massive arsenal. With their own arsenal of
know-how and fiber optics, Craig Lazarus and Brian Liebel
bring this state-of-the-art shopping experience to a new level.
Shifting Gear 50
Walt Disney World Resort cranks up shopping to a new level
with its Mouse Gear store at Epcot the largest retail store located in
a Disney theme park anywhere on the planet. Here's how
Walt Disney Imagineering and WDW Attractions Merchandise
created a timeless shopping experience for the new millennium.
Tractor Pull 56
Built as a celebration of agricultural life, the John Deere Store in Moline,
Illinois brings out the farmer in all of us. Editor Mark A. Newman has
a cotton-pickin' good time at this unique store in America's heartland.
Treasure Chest 60
From custom cherry display cases to low-voltage halogen lighting,
Anne Corless helps transform a bank into a jewelry showpiece.
Adventures in Lighting
Executive Vice President
Views on the Visual
Ad offices/Ad Index
ON THE COVER: The form of the grand staircase at the Niketown in Miami
is reinforced by neon in curved slots. Megan Strawn and Denise Fong light
the store in a way that makes this retail environment an athlete's paradise.
This project received a 1999 IIDA Edwin F. Guth Award of Excellence
for Interior Lighting. Photo: Steve Hall
VOL. 30/NO. 6
My first exposure to fiber
optic lighting was probably
similar to most of you