Electronic Shelf Label Market Size By Product Type, By Store Type, By
Geography Scope And Forecast
Electronic Shelf Label Market Size And Forecast
Electronic Shelf Label Market was valued at USD 0.70 Billion in 2019 and is projected to
reach USD 3.15 Billion by 2027, growing at a CAGR of 22.4% from 2020 to 2027.
The growth of the global electronic shelf market can be attributed to the transformation of
the retail industry to automatic operations from conventional manual operations and
increased operational efficiency that ESL’s provide with real-time product positioning. The
emerging growth in the Asia Pacific is expected to create profitable opportunities in the
market. The factors contributing to the fastest-growing region is the rapid urbanization, the
rise of Industry 4, ongoing technological innovations, and development of retail automation
What is an Electronic shelf label?
Electronic shelf labels used by retailers have an indicator that displays the price of the
product and the offers related to the product. There are several electronic shelf labels in a
retail store that are controlled by a server, which uses a wireless communication network to
communicate with the ESL.
If the price of a product is changed, the ESL server sends the price change data to an ESL
displaying that product. On receiving the changed price data, the ESL changes the price
information and updates it on the database. An ESL is usually attached on the front edge of
a retail shelf and the product price displayed on an ESL is automatically updated whenever
a price is changed. This change can be made with the help of a communication network
based on infrared, radiofrequency, or visible light technology.
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With the development in retail digitalization comes the advent of new products and services
that are easy to use, adopt and scale, increasingly benefiting customers in a fully